has named veteran marketing executive David Sameth
as president of worldwide marketing.
He’s taking over marketing duties from Megan Colligan
, who left in November as head of worldwide marketing and distribution at Paramount Pictures.
Sameth, who currently serves as executive vice president and head of theatrical marketing for Disney Animation Studios
, will report to Jim Gianopulos, chairman and CEO of Paramount Pictures. Sameth will be responsible for the design, development, and implementation of all marketing and advertising strategies for Paramount Pictures’ global theatrical releases.
“David is an incredibly talented, visionary marketer who has created some of the most iconic and successful campaigns in our industry’s recent history,” Gianopulos said. “He has experience launching an array of films from big franchises to small, specialized endeavors, and everything in between. His insights, experience and reputation make him a very welcome addition to our team.”
Sameth will begin his new role at Paramount on Feb